From 13 September to 5 October 2018, Audemars Piguet will present a work by Turkish artist Seza Paker in the Audemars Piguet Boutique in Istanbul. The work, entitled Future Archive, is part of a series of collaborations with artists giving expression to Audemars Piguet’s cultural and geographical origins. Future Archive is a sound installation that functions like a delayed memory clock, using fragments of sounds sentenced to an ephemeral destiny, to emulate an auditory and virtual pendulum with a character that evokes both past timeand time to come.
The composition of this piece features segments connected to one another by a mechanical oscillation where the rhythm presupposes and sketches the polychrome and evasive silhouette of sound juxtapositions. These segments come from news reports, private and artistic worlds from Instagram sound data, as well as APwatches’ sound archives. These segments are unearthed from their heterogeneous natural enclosures to meetin a work that addresses a variety of topics. Whether they evoke time, philosophy, nature, art, everyday life or memories, these fragments are bound to one another without hierarchy as the interchangeable links of achain. The juxtaposition of these disparate sounds creates a dynamics of continuous acceleration symbolic ofour contemporary era that requires a precise and mobile quantification of the passing of time. New media arepart of the continuity of this dynamics of acceleration. The information circulating in new media, whatever its topic may be, is subject to an almost instantaneous de-substantialisation. In fact, these images and sounds fade like the movement of a clock’s pendulum that marks the passing of time. Like a metronome, the mechanical oscillation that binds these fragments of sound guides and dictates the tempo of the installation.
“To Break the Rules, You Must First Master Them.”